← Mobile App

mySF — Telco Mobile/Web Applications & SME Commerce Platform

Super-app for Indonesia's largest telecom provider, integrating telecom packages, top-up, rewards, vouchers, and customer care.

Year

2020 — current

Client

Smartfren Telecom (Sinar Mas Group)

Role

Chief of Digital Product

Platform

iOS · Android · Web

Overview

mySF integrates telecom package purchase, Top Up, rewards, vouchers, and customer care into a single super-app. Joined as Chief of Digital Product in 2020, leading business concept, branding, and end-to-end UX design.

Designed a dedicated Light Mode optimized for low-spec devices — a critical consideration for the Indonesian market. A GenAI-powered customer care chatbot is currently in development.

Design System

Built on Atomic Design methodology: Atom → Molecule → Organism → Template → Page. A Figma token-based system manages dark, light, and light (low-spec) modes consistently across all surfaces.

Key Features

Telecom package purchase — simplified 3-step flow
Top Up (prepaid) & automatic recharge settings
Rewards points & voucher marketplace
Customer care · FAQ · live chat integration
Light Mode — optimized for low-spec devices
GenAI Customer Care Chatbot (in progress)

Figma Atomic Design Design System iOS Android Wireframe Prototype GenAI

—

Dalligent — KUPU →