Hoyong Lee
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1Engage — User Engagement, Retention & Campaign Platform

Web-based engagement and retention platform for large enterprises and SMEs in Indonesia. Omnichannel campaigns over WhatsApp, SMS and more.

Year
2022 — current
Client
Smartfren Telecom (Sinar Mas Group)
Role
Chief of Digital Product
Platform
Web

Overview

Led business concept, branding, UI/UX, wireframe/wireflow and design from 0 to launch. The platform supports campaign messages and OTP delivery via omnichannel — primarily WhatsApp and SMS — for large enterprises and SMEs.

Commercially launched in 2022, Indonesia. Big-data analysis and Generative AI are being added to support target user segmentation with geo-fence, alongside an easy-to-use 1EngageGPT interface for SMEs (35M+ in Indonesia).

Design System

Built on Atomic Design methodology with Figma tokens, ensuring consistency across console, dashboard, and campaign builder surfaces.

Key Features

  • Omnichannel campaign delivery (WhatsApp, SMS, OTP)
  • Audience targeting & segmentation
  • Geo-fence segmentation with big-data analysis (in-progress)
  • 1EngageGPT — generative AI assistant for SMEs (in-progress)
  • Reporting & analytics dashboard
Web Platform Atomic Design Design System WhatsApp SaaS GenAI
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