Hoyong Lee

Hoyong Lee

Creative Director · Iris ID Systems  |  linkedin.com/in/hoyonglee  |  Download Resume (PDF)

Summary

  • 25+ years designing and developing digital products—from first sketch to a working application, amplified by AI
  • Proven track record delivering 0-to-1 products from concept through commercial launch
  • Leadership of large-scale, complex, and ambiguous initiatives across multidisciplinary teams
  • Commercial launches across mobile commerce, e-commerce, fintech, money market trading, cryptocurrency, mobile payments, biometrics, and network management
  • Combines creative vision with deep technical expertise in digital product design and development
  • Clear communicator who leads teams and aligns stakeholders around successful outcomes
  • Hands-on full-stack capability across digital design and development, amplified by AI

Specialties: HCI, UI/UX, Visual Design, Atomic Design, Design System, React Native, Next.js, Node.js, PostgreSQL, Headless CMS, AI, RAG, i18n, Web, Mobile app

Experience

Aug 2025 – Present
Creative Director
Iris ID Systems
Leads UI/UX and digital product design across web, mobile, and physical product touchpoints. Sets brand and visual direction that connects product vision with brand storytelling, drives marketing campaigns and creative strategy, and establishes design systems for consistent cross-platform experiences. Mentors and aligns cross-functional teams.
Jan 2020 – Jul 2025
Chief of Digital Product (SVP)
PT Smartfren Telecom Tbk
Led the digital product organization spanning mobile apps, web platforms, and self-care kiosks. Established an Atomic Design–based design system and shipped mySF (consumer super-app), 1Engage (B2B engagement platform), and KUPU (AI-powered recruitment).
Jan 2019 – 2021
Adjunct Professor
Monmouth University
Taught Human-Computer Interaction for User Experience Design in the Department of Computer Science and Software Engineering.
Jul 2017 – Jan 2020
UX and Design Lead (VP)
GLMX
Led UX for a money market trading platform built as an Angular SPA, including repo trading screen layouts and a comprehensive style guide. Recognized four consecutive years (2020–2023) as Top Security Finance Trading Platform – Best UI, US & EMEA.
Jun 2016 – Jun 2017
Head of UX/UI
Chloe + Isabel, Inc.
Led UI/UX for a mobile-first eCommerce platform—covering style guides, wireframes, mockups, screen and icon design, and typography—and established an Atomic Design–based design system.
Apr 2012 – Jun 2016
Chief of Creative Lab
SK C&C USA (dba Corfire)
Led the Creative Lab for UI/UX and screen design across mobile wallets and enterprise mobile commerce. Delivered wireframes, interaction design, optimized assets, and production-ready specifications for commercial launches including Dunkin' Donuts, Dairy Queen, Shell UK, McMobil Germany, E-Plus BASE, and mobile commerce platforms for AT&T and Deutsche Telekom. Additional engagements included Disney, Baskin Robbins, Coca-Cola, and DC Bank Canada.
Dec 2009 – Apr 2012
Chief of Creative Group
Iris ID Systems, Inc.
Directed iris recognition software design and development, camera product design, corporate identity, and marketing. Delivered Iris ID CI and logo, product design for iCAM TD100 and iCAM H100, and UX/UI for iData EAC, iData SDK, iData CMA, INSiDE, and IrisAccelerator.
Apr 2004 – Dec 2009
Director of Design & Marketing Group
LG Electronics USA, Inc., Iris Technology Division (LG IRIS)
Led UX/UI for iris recognition software, camera product design, corporate identity, website design, and marketing communications.
Sep 1999 – Aug 2000
Visiting Professor
Pratt Institute
Taught Interactive Media Workshop (Director, Lingo, Web Art) in the Department of Computer Graphics and Interactive Media.
Jun 1998 – May 2003
Member of Technical Staff
Lucent Technologies, Inc.
Designed and developed GUIs for web and Java-based applications, including Network Management Systems (NMS/EMS). Contributed multimedia design, prototyping, and lucent.com website design.
May 1989 – Sep 1993
Research Engineer
LG Electronics Multimedia Lab, Seoul, Korea
Worked on audio/video signal processing, microprocessor control, and circuit design for products including a Hi-8 camcorder and Laser Disc Player.
Mar 1988 – Apr 1989
Research Engineer
National Astronomy & Space Engineering Lab, Daeduk, Korea
Conducted research on spacecraft engine control.

Education

Aug 1994 – May 1998
MFA, Computer Graphics & Interactive Media
Pratt Institute
Mar 1984 – Feb 1988
BS, Control & Instrumentation Engineering
Seoul National University

Patents · Honors & Awards

  • Top Security Finance Trading Platform – Best User Interface, US & EMEA (2020 · 2021 · 2022 · 2023)
  • Silver – Best Merchant Innovation, The Innovation Project 2013 (Dunkin' Donuts mobile wallet)
  • US Patent [26,901.P01] – Web-Based User Interface for Performing Provisioning (June 6, 2003)
  • CYNETart, Dresden, Germany (2000) – Official Recognition in Interactive Media (Virtual Art Gallery)
  • Kwangju Biennale, "Scar," New Media, Kwangju, Korea (2000) – "Dyslexia" with Cheolwoong Sim, Lingo programming
  • Gametopia, Gallery Hello Art, Seoul, Korea (2001) – "Dyslexia II" with Cheolwoong Sim, Lingo programming